Think of this as a standing rib roast, but without the bones. Easy to cook and to slice, this is an incomparable piece of beef. Rich, luxurious and deeply flavorful, its no surprise why rib roasts are so often selected for celebrations. Like the New York Strip Roast, you can also choose to slice a few steaks off of this piece for other meals. However you cook it, your friends and family will be thrilled.
Our beef comes from the Piedmontese breed of cattle, which originated in the foothills of northern Italy and is considered one of the tastiest breeds in the world. Today, a network of family farms is raising these cattle naturally, on a pure vegetarian feed without antibiotics or hormones. Piedmontese beef has less fat and cholesterol than commodity beef.
Photo by Tony Falco
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